Business Model: Banner Advertising

Overview

Banner advertising will be an integral part of the Skyscent platform's revenue generation strategy. This section outlines the approach to implementing and managing banner ads.

Ad Placement

Banner ads will be strategically placed throughout the Skyscent platform to maximize visibility and engagement without disrupting the user experience. Key placements will include the home page, game launch pages, and user dashboards.

Revenue Model

The revenue model for banner advertising will include various pricing strategies:

• Cost-Per-Click (CPC): Advertisers pay each time a user clicks on their banner ad.

• Cost-Per-Impression (CPM): Advertisers pay based on the number of times their ad is displayed.

• Flat-Rate Sponsorships: Fixed pricing for prominent banner ad placements over a specific period.

Advertiser Benefits

Advertisers on the Skyscent platform will benefit from:

• Targeted Advertising: Leveraging user data and engagement metrics for precise ad targeting.

• High Engagement: Access to a highly engaged user base within the Skyscent ecosystem.

User Experience

To ensure banner ads do not negatively impact the user experience, the platform will:

• Limit the number and frequency of ads displayed.

• Ensure ads are relevant and non-intrusive.

• Provide users with options to report or hide unwanted ads.

Ad Management System

The Skyscent platform will utilize an advanced ad management system to handle:

• Ad Creation and Uploading: Easy-to-use tools for creating and uploading banner ads.

• Targeting and Rotation: Algorithms for targeting specific user segments and rotating ads.

• Analytics and Reporting: Detailed analytics for advertisers to track the performance of their ads.

Compliance and Quality Control

All banner ads will be reviewed for compliance with relevant regulations and standards. The platform will enforce strict quality control measures to ensure all ads are appropriate and high-quality.